Category: Textbooks

This is a brand new ebook on the marketing strategy that emphasizes the pursuit of solutions to four major marketing problems: All customers differ 2. All customers change 3. All competitors react 4. All resources are restricted Planned around these four First Principles of Marketing, this important new textbook provides

A Concise Introduction to Ethics, Illustrated Edition, (PDF) provides a condensed and exceptionally well-written introduction to the important moral theories. Based on Russ Shafer-Landau’s best-selling primer on ethical theory, The Fundamentals of Ethics, this concise volume retains the longer one’s content advantage over competing ebooks by addressing issues that other

Navidi and Monk’s Elementary Statistics 2nd edition (PDF) was developed around 3 central themes of Quality, Clarity, and Accuracy. These three central themes were born out of extensive market research and feedback from statistics instructors and students across the country. The authors paid close attention to how the material is

Help nursing students prepare for the NCLEX® and their transition to practice! Organized around the issues in today’s constantly changing healthcare environment Leading and Managing in Nursing, 7th Edition, (PDF) offers an innovative approach to leading and managing by merging research, theory, and practical application. This cutting-edge textbook includes coverage

The most authoritative introduction to physical geography with new uses to real-world geography Among the most highly reputed texts in physical geography, Robert Christopherson’s best-selling Geosystems: An Introduction to Physical Geography, 10th Edition, (PDF) is known for its up-to-date accuracy, thorough attention to detail, and rich integration of climate change