Category: Textbooks

Qualitative Marketing Research, Understanding Consumer Behaviour (PDF) is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research in the broader context of marketing and managerial decisions, consumer psychology and contemporary knowledge about unconscious and automatic processes. Different types of qualitative marketing research

Fuzzy social choice theory is useful for modeling the uncertainty and imprecision prevalent in social life yet it has been scarcely applied and studied in the social sciences. Filling this gap, Application of Fuzzy Logic to Social Choice Theory (PDF) provides a comprehensive study of fuzzy social choice theory. The

Leading edge cases and comprehensive coverage of the legal environment of business. The Legal Environment of Business: Online Commerce, Ethics, and Global Issues, 8th Edition, (PDF) explores how the present legal environment, government regulation, and e-commerce environment influence today’s business decisions. The cases in this text are exciting, cutting-edge, and

Transnational Perspectives on Artists’ Lives: From the Nineteenth Century to the Present (PDF) shows the significance of transnationality for studying and writing the lives of artists. While musicians, painters, and writers have long been cast as symbols of their related nations, the latest research is increasingly drawing attention to those features

A Concise, Student-Friendly Lab Manual for One-Semester A&P–Now in Full Color Developed especially for a quick-paced, one-semester A&P course, Pamela Jackson and Elaine Marieb’s Essentials of Human Anatomy and Physiology Laboratory Manual, 7th Edition, (PDF) offers 27 full-color, hands-on laboratory exercises, together with a built-in Histology Atlas. The Lab Manual