Category: Textbooks

This ebook, Customer Engagement Marketing (PDF) provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders around the world. It identifies cutting-edge metrics for measuring and capturing customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly

William Bolton’s Engineering Science, 7th Edition, (PDF) is a comprehensive textbook appropriate for all vocational and pre-degree courses in engineering, being fully in coordination with the latest vocational courses at Level 2 and guiding into Level 3. Taking a subject-led approach, engineering students will find the important scientific principles necessary

Signals and Systems Using MATLAB, 3rd Edition, (PDF) features an academically accessible and rich approach to what can commonly be a mathematically dry subject. Historic notes and usual mistakes combined with applications in controls, communications and signal processing assist students understand and appreciate the utility of the techniques described in

In Financial Markets and Institutions 8th edition (PDF), bestselling authors Frederic S. Mishkin and Stanley G. Eakins provide a practical introduction to prepare college students for today’s changing landscape of financial markets and institutions. A unifying framework uses core principles to organize students’ thinking then examines the models as real-world

This PDF ebook, “Reading for Wonder: Ecology, Ethics, Enchantment” begins by unfolding the nature and artifice of wonder as a human capacity and as a fabricated experience. In a world awash in awesome, sensual technological experiences, wonder has diverse powers, including awakening us to unexpected ecological entanglements and intimacies. Yet