Category: Textbooks

Assist all students to learn how to create value through customer connections and engagement In an increasingly, fast-changing digital and social marketplace, it’s more important than ever for marketers to develop significant connections with their customers.  Kotler & Armstrong’s Principles of Marketing, 17th edition, (PDF) helps marketing students understand today’s

Fundamentals of Ship Hydrodynamics (PDF) is designed as a textbook for undergraduate education in ship resistance and propulsion. The ebook provides connections between basic training in calculus and fluid mechanics and the application of hydrodynamics in daily ship design practice. Based on a foundation in fluid mechanics, the origin, use,

For 60 years, CURRENT Medical Diagnosis and Treatment 2021, 60th Edition, (PDF)—the flagship volume of the prominent Lange medical series—has been delivering the authoritative information students, clinicians and residents need to build their medical knowledge, expertise, and confidence. Featuring the latest clinical developments in all facets of medicine and complete

In this ebook titled The Economics of US Health Care Policy (PDF), authors Phelps and Parente explore the US health care system and set out the case for its reform. They trace the foundations of today’s system and show how distortions in the incentives facing participants in the health care

The Routledge Handbook of Linguistic Anthropology (PDF) is a broad survey of linguistic anthropology, including contributions from renowned scholars in the field. Every chapter presents a short historical summary of research in the field and discusses issues and topics of current concern to people doing research in linguistic anthropology. The ebook