Category: Textbooks

This ebook Design Education Today: Technical Contexts, Programs and Best Practices (PDF) provides extensive information on the key technical design disciplines, education programs, international best practices, and modes of delivery that are aimed at preparing a trans-disciplinary design workforce for the future. It also presents a comprehensive overview of the

Transnational Perspectives on Artists’ Lives: From the Nineteenth Century to the Present (PDF) shows the significance of transnationality for studying and writing the lives of artists. While musicians, painters, and writers have long been cast as symbols of their related nations, the latest research is increasingly drawing attention to those features

The best-selling textbook Marketing Research 8th Global Edition (PDF) continues to provide readers with a “nuts and bolts” introduction to the field of marketing research. Intended for students with no prior background in marketing research, the textbook teaches the basic fundamental statistical models needed to analyze market data. This new

Ferris & Stein’s The Real World 6th edition (PDF) succeeds in classrooms because it focuses on the perspective that college students know best—their very own. In each and every chapter, Stein and Ferris use examples from normal everyday life and pop culture to draw university students into thinking sociologically and

With the failure of economics to predict the recent economic crisis, the image of economics as a rigorous mathematical science has been subjected to increasing interrogation. One explanation for this failure is that the subject took a wrong turn in its historical trajectory, becoming too mathematical. Using the philosophy of