Category: Textbooks

Public Relations: Strategies and Tactics, 11th Global Edition, (PDF) uses real-world examples and case studies to explain the basic theory and concepts behind modern public relations practice. This comprehensive ebook is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared towards

With its unrivaled art program and accessible writing style, McKinley et al.’s Human Anatomy 5th edition (PDF) stands apart from other anatomy textbooks. High-quality pictures paired with brilliantly rendered illustrations assist college students to visualize, perceive, and respect the wonders of human anatomy. The authors incorporate their over 70 of

This edited volume, Eye Movement Research: An Introduction to its Scientific Foundations and Applications (PDF) presents fundamentals as well as applications of oculomotor methods in clinical and industrial settings. The topical spectrum covers 1.) basics and background material, 2.) methods such as recording techniques, markov models, pupillometry, Lévy flights, and

David Myers‘ Exploring Social Psychology 8th edition (PDF) succinctly explores social psychological science and applies it to contemporary and modern issues and everyday life. Based on the bestselling textbook, Social Psychology by David Myers and Jean Twenge, the ebook presents thirty-one short modules―each readable in a single sitting―that introduce psych.

A Speaker’s Guidebook, Text and Reference, 7th edition: A Speaker’s Guidebook 7th edition (PDF) is the best resource for public speaking on the job, in the classroom, and in the community. Praised for connecting with college students who use it (and keep it!) year after year, this tabbed, comb-bound textbook