Category: Textbooks

In a fast-changing, increasingly social and digital marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing 17th global edition (PDF) helps university students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make brands and products an integral

The Internet, Warts and All asks questions. Why are government digital policies so frequently out of touch and counter-productive? Why is surveillance law ineffective and problematic – and often defeated in court? Do companies like Facebook and Google actually care about freedom of speech? Is ‘fake news’ something that can

This ebook, Life Cycle Assessment of Energy Systems: Closing the Ethical Loophole of Social Sustainability (PDF) discusses sustainability and energy, the two of the most important and often most misunderstood subjects in our world today. As these 2 subjects have grown in importance over the last few decades, interest in

A psychology textbook that you’ll actually want to read! Psychology: A Journey, 5th edition, (PDF) is for sure to spark your imagination, curiosity, insight, and interest. Using the proven SQ4R (Survey, Question, Read, Recite, Reflect, and Review) active learning system to assist you to study smarter, Coon leads you to

Prepare to Think and Act like a manager with the solid concepts, powerful insights, and reader-friendly approach in Organizational Behavior: Managing People and Organizations, 13th Edition, (PDF) by Griffin/Phillips/Gully’s. This ebook 3P-EBK: ORGANIZATIONAL BEHAVIOR equips you with the skills and practical understanding to meet modern management challenges. You will dig