Category: Textbooks

Social Marketing in Action, (PDF) presents students with real-world social marketing case studies from different countries and areas around the world, taking learners from classroom theory to practice. The main objective is to clearly portray to marketing students distinct, identifiable steps that are vital for successful social marketing campaigns. Essential

Building on its popular predecessor, Fundamentals of Canadian Nursing, 4th Canadian edition, (PDF) offers nursing students with a vital understanding of contemporary professional nursing practice in Canada. The 4th edition takes a comprehensive, less prescriptive approach to nursing diagnoses and encourages nurses and students to use their knowledge, experience, and critical

The Developmental Science of Adolescence: History Through Autobiography (PDF) is the most authoritative account of the leading developmental scientists from around the world. Written by the scholars who shaped the history they are recounting, every chapter is an engaging and personal account of the present, past, and future direction of

People were once limited to food native to their region and produced locally. Today, although, food from any place in the world is available, or can be made available, somewhere else. Often there is no or very brief information about the nutritional and health aspects of these foods. Nutrition and

CPT® 2020 Professional Edition, (PDF)  is the perfect AMA-authored resource to help health care professionals accurately report and bill medical procedures and services. Providers want correct reimbursement. Payers want effective claims processing. Since the CPT® code set is a dynamic, ever-changing standard, an out-of-date codebook does not suffice. Proper reporting