Category: Textbooks

Grewal and Levy’s Marketing 6th edition shows today’s social, mobile and digital college student population how marketing adds value and how firms rely on value for establishing long lasting relationships with their customers. Underscoring that even the best services and products will go unsold if marketers cannot communicate their value,

With its engaging and clear writing style, Mankiw’s Essentials Of Economics, 7th Edition, (PDF) continues to be one of the most popular ebooks on economics available today. Mankiw stresses material that you are likely to find interesting about the economy (mainly if you are learning economics for the first time),

Motor Learning and Control: Concepts and Applications, 11th edition (PDF) provides an introductory study of motor learning and control for college students who aspire to become practitioners in exercise science physical education and other movement-oriented professions. The textbook opens with an introduction to motor learning skills and control continues through

This acclaimed graduate textbook, Wooldridge’s Econometric Analysis of Cross Section and Panel Data 2nd edition (PDF) provides a unified treatment of 2 methods used in contemporary econometric research: data panel and cross-section methods. By focusing on assumptions that can be given behavioral content, the ebook maintains an appropriate level of

Introduction to Robust Estimation and Hypothesis Testing, 3rd Edition, (PDF) emphasizes the practical applications of modern, robust methods that can greatly improve our chances of detecting true differences among groups and true associations among variables. This revised ebook offers a thorough explanation of the foundation of robust methods, including the