Category: Textbooks

The broad foundation of this ebook is laid on the conceptual discussions on consumer theories and applied arguments on changes in consumer behavior. Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making, (PDF) discusses the behavioral impact of consumes on marketing decisions across the business cultures, and evaluates the

Involve college students in science with stories that relate to their lives. Biology: Science for Life, 6th Edition, (PDF) weaves a captivating storyline throughout each chapter to get student attention through the exploration of high-interest topics like genetic testing, global warming, and the Zika virus. The authors return to the

Colorectal Surgery has continued to experience exceptional growth in both the community and academic settings over the past few years. The current increase in demand for colorectal specialists has been fueled by an overwhelming number of applications to fellowship training programs, resulting in some of the most competitive and coveted

The fundamental values central to the Messier Jr./Glover/Prawitt in the ebook ‘Auditing and Assurance Services: A Systematic Approach, 11th edition,’ (PDF), include a systematic approach, student engagement, and decision making. It is one of the best-selling etextbooks for auditing & assurance services and widely used throughout the United States and

Introduce your students to strategic management with the market-leading textbook, Strategic Management: Concepts and Cases: Competitiveness and Globalization 12th edition (PDF) that sets the standard for the course area. Written by respected scholars who have taught strategic management at all educational levels, Hitt, Ireland, and Hoskisson’s latest 12th edition provides a