Category: Textbooks

Munson, Young, and Okiishi’s Fundamentals of Fluid Mechanics, 8th edition (PDF) offers comprehensive topical coverage, with varied problems and examples, application of visual component of fluid mechanics, and a very strong focus on effective learning. The textbook enables the gradual development of confidence in problem-solving skills. Each important concept is

Provide an approachable, superbly written introduction to economics that allows all types of students to quickly grasp economic concepts and build a strong foundation with Mankiw’s popular Principles Of Economics 8e (PDF). The most widely-used textbook in economics classrooms worldwide, this book covers only the most important principles to avoid

String Theory in a Nutshell, 2nd Edition, (PDF) is the definitive introduction to modern string theory. Written by one of the world’s leading authorities on the topic, this brief and accessible ebook starts with fundamental definitions and guides readers from classic topics to the most exciting frontiers of research today.

Qualitative Marketing Research, Understanding Consumer Behaviour (PDF) is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research in the broader context of marketing and managerial decisions, consumer psychology and contemporary knowledge about unconscious and automatic processes. Different types of qualitative marketing research

A crucial area of competitive advantage is the organisations’ ability to lead instead of following changes in the market. This means having the capability to roll out the right changes quickly and reliably in a manner that delivers a return on investment. Managing Organizational Change (PDF) brings together all the