Category: Textbooks

Boone’s Contemporary Marketing, 17th Edition, (PDF) is the proven, premier teaching and learning resource for initial marketing courses. The authors offer thorough coverage of essential marketing principles, discovering all components of the marketing mix, and offering practical guidance to help business students prepare for successful marketing careers. This trusted textbook

Fundamentals of Human Resource Management: Functions, Applications, Skill Development takes a unique 3-pronged approach that gives college students a clear understanding of important HRM functions and concepts, shows them how to apply those concepts, and helps them build a strong skill set they can use in their professional and personal

Modern and rigorous ―the #1 textbook for Intermediate Microeconomics from the chief economist at Google. This best-selling textbook, Intermediate Microeconomics: A Modern Approach, 9th Edition, (PDF) is still the most contemporary presentation of the subject. The Varian approach offers college students tools they can use on exams, in the rest

Prominent nursing scholars explore the historical and contemporary theories that are the basis of nursing practice today. Nursing Theories and Nursing Practice, 5th Edition, (PDF) continues to meet the needs of today’s college students with an increased focus on the middle range theories and practice models that link theory to

Michael Sullivan’s College Algebra 10th edition (PDF) is a time-tested approach that focuses college students on the fundamental skills they need for the course: practicing with homework, preparing for class, and reviewing the concepts. The 10th Edition has evolved to meet today’s course needs. A proven motivator for college students