Category: Textbooks

Pioneers in the field, Cateora, Graham and Gilly continue to set the standard in this International Marketing 17th edition with their well-rounded perspective of international markets that encompass geography, history, language, and religion as well as economics, which helps college students see the cultural and environmental uniqueness of any region

Innovation in Health Informatics: A Smart Healthcare Primer, (PDF) explains how the latest advances in information and communication technologies have paved the way for new discoveries in healthcare. The ebook showcases current and prospective applications in a context defined by an imperative to provide patient-centered, efficient, and sustainable healthcare systems.

Updated and revised to keep pace with changes in the field, the Practical Applications in Sports Nutrition, 5th edition (PDF) provides college students and practitioners with the latest dietary practices and sports nutrition information so they can assist fitness enthusiasts and athletes in achieving their personal performance goals. With statistics

Promotes an awareness of the complexities and dimensions involved in caring for people from diverse cultural backgrounds The ebook Spector’s Cultural Diversity in Health and Wellness, 9th edition, (PDF) examines the differences existing within North America by probing the consumers, health care system, and examples of traditional health beliefs and

Business Ethics from the 19th Century to Today (PDF) merges elements of business and economic history to review business ethics from the nineteenth century to today. It emphasizes American and British business history, delving into issues such as slavery, firm behavior, industrialization, and monopolies, and Ponzi schemes. This ebook draws