Category: Textbooks

In an age of economic downturn, effective marketing becomes increasingly difficult. In order to remain competitive and prosperous, organizations must strategically evaluate their position in the market and implement new marketing plans. Samanta‘s Strategic Marketing in Fragile Economic Conditions (PDF) offers relevant theoretical frameworks and the latest empirical research findings

Textbook of Surgery, 4th Edition, (PDF) is a core ebook for medical and surgical students providing a comprehensive summary of general and specialty surgery. Every topic is written by an expert in the field. The ebook focuses on the principles and techniques of surgical management of common diseases. Great focus

The remarkable scholarship instructors want. The practical insights students need. Interplay: The Process of Interpersonal Communication, 5th Canadian Edition, (PDF) offers college students a solid foundation for effective interpersonal communication with a focus on Canadian cultures, values, and identities. By showing how to implement communication skills in a variety of

A research-driven approach, fine-tuned for even greater ease-of-use and student success For the 4th Edition of Physics for Scientists and Engineers (PDF), Dr. Knight continues to build on strong research-based foundations with fine-tuned and streamlined content, hallmark features, taking college student learning to a new level. By extending problem-solving guidance to

Requiring no previous training, Modern Statistics for the Social and Behavioral Sciences, 2nd Edition, (PDF/ePub) provides a two-semester, graduate-level introduction to basic statistical techniques that takes into account the latest advances and insights that are typically ignored in an introductory course. Thousands of journal articles make it clear that basic techniques,