Category: Textbooks

Consumer Psychology, (PDF) approaches consumer psychology from a unique perspective – it covers the entire lifespan, from birth to old age. Youth and childhood are not discussed as special, different, and remote areas from the rest of consumer research but are incorporated into our development as humans. Consumption is observed

J.D. Lewis-Williams, one of the well-known South African archaeologists and ethnographers, excavates meaning from the complex mythological stories of the San-Bushmen to make a larger theory of how myth is used in culture. He extracts their “nuggets,” the far-reaching but rarely unspoken words and concepts of language and understanding that

Proper cost accounting and financial management are essential elements of any successful construction job and therefore make up essential skills for construction project engineers and project managers. Many textbooks on the market focus on the theoretical principles of accounting and finance required for head office staff like the chief financial

This reader-friendly, accessible edition closely follows a life cycle of the firm approach as it introduces the knowledge, theories, and financial tools an entrepreneur needs to start, build, and ultimately harvest a successful venture. This edition clearly emphasizes on sound financial management practices, showing students how and where to get

Thinking Geometrically: A Survey of Geometries (PDF) is a very well written and comprehensive survey of college geometry that would serve a wide variety of courses for both mathematics education majors and mathematics majors. Great attention and care is spent on developing visual insights and geometric intuition while stressing the