Category: Textbooks

This ebook, Customer Engagement Marketing (PDF) provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders around the world. It identifies cutting-edge metrics for measuring and capturing customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly

Access the essential information you need to understand and apply theory in research, education, practice, and management/administration. The most concise and contemporary nursing theory resource available, Theoretical Basis for Nursing, 5th Edition, (PDF) clarifies the application of theory and helps you become a more confident, well-rounded nurse. This acclaimed textbook

A timely comprehensive reference consolidates the research and development of electric vehicle machines and drives for electric and hybrid propulsions Focuses on electric vehicle machines and drives Covers the major technologies in the area including fundamental concepts and applications The accompanying website includes the simulation models and outcomes as supplementary

Easy to read without diluting the complexity of the content, Theoretical Basis for Nursing 4th Edition (PDF) is the most contemporary and concise nursing theory etextbook on the market. This acclaimed ebook focuses on the application of theory, as well as the study, analysis, and critique of theories. With this

Offers the framework to go from inquiry to understanding Psychology: From Inquiry to Understanding, 4th Edition, (PDF) empowers students to implement scientific thinking to the psychology of their daily lives. Authors Steven Lynn, Scott Lilienfeld, and Laura Namy introduce six codes of scientific thinking that serve as a clear framework