Category: Textbooks

Pioneers in the field, Cateora, Graham and Gilly continue to set the standard in this International Marketing 17th edition with their well-rounded perspective of international markets that encompass geography, history, language, and religion as well as economics, which helps college students see the cultural and environmental uniqueness of any region

In an age of economic downturn, effective marketing becomes increasingly difficult. In order to remain competitive and prosperous, organizations must strategically evaluate their position in the market and implement new marketing plans. Samanta‘s Strategic Marketing in Fragile Economic Conditions (PDF) offers relevant theoretical frameworks and the latest empirical research findings

With an easy-to-read approach and unmatched learning resources, Physical Examination & Health Assessment, 7th Edition (PDF) offers a very logical, clear, and holistic approach to physical exams across the lifespan. A total of more than 1,200 illustrations, checklists of key exam steps, and practical insights ensure that you learn all

Database skills are one of the most in-demand IT skills today. Now you can gain a solid foundation in database design and implementation with the easy-to-understand and practical approach in the market-leading Database Systems: Design, Implementation, And Management, 13th Edition (PDF). Tables, illustrations, and diagrams clarify in-depth coverage of database

Horngren’s Cost Accounting  8th Canadian Edition (PDF) leads the market because of its strong emphasis on extensive real-world examples, decision-making, and details provided in a modular, flexible format, and is supported by a large range and quantity of assignment material. This textbook focuses on how cost accounting helps managers make