Category: Textbooks

Kerin and Hartley’s Marketing 13th edition (PDF) is the most robust Principles of Marketing solution available to meet the needs of a wide range of faculty. Marketing focuses on decision-making through extended cases, examples, and videos involving real people making real marketing decisions. The writer team’s decades of combined experience

For over 40 years, Theories of Human Communication has energized classroom learning. John Oetzel joined the team of Stephen Littlejohn and Karen Foss, adding his expertise in intercultural, health, and organizational communication. The extensively updated Theories of Human Communication, 11th edition, (PDF) is organized around 2 mail themes: elements of

The Art of Public Speaking 12th edition (PDF) personalizes learning for every college student no matter who they are or where they are, ensuring that they come to your public speaking class prepared, confident with the principle foundations, and ready to participate in your coaching and teaching. Highly recommended for

Nursing Informatics and the Foundation of Knowledge 4th Edition (PDF) teaches nursing students current issues, the history of healthcare informatics, basic informatics concepts, and health information management applications. This comprehensive downloadable textbook includes the building blocks of informatics through complicated topics such as bioinformatics, data mining, and system development. The

Feminist Perspectives on Social Work Practice: The Intersecting Lives of Women in the 21st Century (PDF) is a contemporary look at the issues across a wide spectrum, beyond just equal pay for equal work and reproductive rights, with which women struggle on a daily basis. The Trump administration’s call to