Category: Textbooks

Best Selling Strategy Title. The International 22nd Edition continues its custom of being a preeminently teachable textbook because of its conventional content and balanced treatment of what every student needs to know about the managerial tasks of crafting and executing strategy because the arrangement of the material is appealing and

In the digital age, consumers have transformed from passive receivers of marketing messages to active suppliers of information about products via various digital media, generating a need for businesses to effectively manage a more creative and diverse range of consumers. Managing Diversity, Innovation, and Infrastructure in Digital Business, (PDF) is

Foner’s Voices of Freedom, Volume 2, 6th Edition, (PDF) is the only reader with a thematic emphasis on American freedom. The organization of this extremely popular, compact, and accessible primary source documents collection reflects the best-selling Give Me Liberty! survey ebooks. Much more reasonable than other textbooks of its type,

Principles of Animal Physiology, 3rd edition, (PDF), by Chris Moyes and Trish Schulte, is designed to provide third- and second-year, undergraduate university students enrolled in animal physiology courses with an approach that balances its presentation of comparative physiology with mechanistic topics. The ebook delivers the fundamentals of animal physiology while providing

This ebook, “Advanced MR Neuroimaging: From Theory to Clinical Practice” (PDF) is a must-have for neurosurgeons, neuroimaging researchers and radiologists, neurologists, and physicists with an interest in advanced MR techniques. Over the last decade, some of the greatest achievements in the field of neuroimaging have been related to remarkable advances