Category: Textbooks

Shapiro/Greenlaw’s Principles of Economics (PDF) covers the scope and sequence for a 2-semester principles of economics course. The textbook also includes many current examples, including; the controversy among economists over the Affordable Care Act (Obamacare), discussions on the great recession, the recent government shutdown, and the appointment of the United

Social Marketing in Action, (PDF) presents students with real-world social marketing case studies from different countries and areas around the world, taking learners from classroom theory to practice. The main objective is to clearly portray to marketing students distinct, identifiable steps that are vital for successful social marketing campaigns. Essential

The Fungal Cell Wall: An Armour and a Weapon for Human Fungal Pathogens (PDF) shows, that the fungal cell wall is important for the ecology and biology of all fungi and especially for human fungal pathogens. Students will learn, that the composition of the fungal cell wall is a different structure,

Learn to manage your money to maximize your earning potential with Reilly/Brown/Leeds’ Investment Analysis and Portfolio Management 11th edition (PDF). Extremely reader-friendly in a succinct 18 chapters, this textbook equips you with a solid understanding of hedge funds, investment instruments, behavioral finance, international investing, capital markets, and much more. Real-world

We all live in an interconnected world and for business leaders, the last decade has seen a dramatic rise in the scale and speed of this interdependence. But while increased connectivity is inevitable, increased collaboration is not. To succeed in today’s environment, leaders need to be able to build relationships,