Category: Textbooks

With its concise and clear and presentation, the best selling Behavioral Genetics, 7th edition introduces students to the field’s underlying principles, ongoing controversies, defining experiments, and most recent discoveries. The PDF etextbook provides students with an understanding of heredity, it’s DNA basis, the methods used to discover genetic influence on

An intuitive and grounded approach to economics – Get college students to think like an Economist using the latest data and policy while incorporating global issues. Michael Parkin’s Economics, 12th Edition (PDF) builds on the foundation of the previous edition and retains a thorough and careful presentation of the principles of

Dominant in this volume, and critical to its unique creative significance and contribution, is the conceptual unification of stigma and syndemics. Syndemics theory is increasingly renowned in medicine and social science as a crucial framework for examining and addressing pathways of communication between social and biological aspects of acute and

Consumer Psychology, (PDF) approaches consumer psychology from a unique perspective – it covers the entire lifespan, from birth to old age. Youth and childhood are not discussed as special, different, and remote areas from the rest of consumer research but are incorporated into our development as humans. Consumption is observed

In Strategic Management of Market Niches (PDF) by Gorazd Ocvirk builds a comprehensive model for the strategic management of market niches and offers a framework for the construction of a strategic management theory of market niches. Centered on the current state of research on the niche topic within, strategic management