Category: Textbooks

The ebook, Essentials of Services Marketing 3rd edition (PDF), is meant for courses directed at undergraduate and polytechnic college students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting global outlook

Fundamentals of Human Resource Management, 7th Edition, (PDF) offers a complete introduction to human resource management for the general business manager who wishes to learn more about how HRM is used in the daily work environment. Its adaptive learning program and its applied, focused, and engaging content make it the fastest

Transnational Perspectives on Artists’ Lives: From the Nineteenth Century to the Present (PDF) shows the significance of transnationality for studying and writing the lives of artists. While musicians, painters, and writers have long been cast as symbols of their related nations, the latest research is increasingly drawing attention to those features

Our popular introductory accounting product Accounting Principles, Volume 1, 8th Canadian Edition, (PDF) assists university students to excel in its proven pedagogical framework, technical currency, and an unmatched robust suite of study and practice resources. It has been admired for its, excellent writing style, outstanding visual design, and clarity of presentation.

Making a successful video game is very difficult. The Gamer’s Brain: How Neuroscience and UX Can Impact Video Game Design (PDF) will help you overcome many related problems. Even games that are successful at launch may fail to engage and retain players in the long term due to issues with