Category: Textbooks

Fully revised for the thirteenth edition the award-winning The Art of Public Speaking 13th Edition (PDF) presents a time-tested approach that has made it the most commonly used college textbook on its subject in the world. Flawlessly coordinated with Connect McGraw-Hill Education’s pathbreaking online program it provides a proven set

Become one of the 10,000+ business marketers and owners who have used this bestselling no-nonsense SEO book to increase their rankings and sell more. Whether you’ve dabbled in Search Engine Optimisation (SEO) and been disappointed with the outcomes, are a complete SEO freshman looking for a large slice of the

Walker & Walker’s Personal Finance, 2nd Edition, (PDF) provides finance students an engaging and comprehensive treatment of personal finance while including unique themes an application-driven pedagogy and a definitive action plan. Different from other texts on the market it provides a forthright and timely discussion of living within one’s means

Belch/Belch’s Advertising and Promotion: An Integrated Marketing Communications Perspective 11th edition (PDF) draws from the authors’ extensive research in advertising, communications, marketing, consumer behavior, sales promotion, and other fields to give college students a basis for understanding the marketing communications process, how it influences consumer decision making, and how to

It’s not about “them”, it’s about all of us. Emery and Oltmanns Abnormal Psychology 8th edition (PDF) brings both the science and personal aspects of abnormal psychology to life with a focus on evidence-based practice and emerging research. Authors Thomas F. Oltmanns and Robert E. Emery present the most cutting