Category: Textbooks

Understanding and appreciating the ethical dilemmas linked with business is an important dimension of marketing strategy. More and more, matters of corporate social responsibility are part of marketing’s domain. Ethics in Marketing, 2nd Edition, (PDF) includes 20 cases that deal with a range of ethical issues such as questionable selling

Nathan DeWall’s and David Myer’s best-selling and briefest introduction to psychology, Psychology in Everyday Life, 4th Edition, (PDF) speaks to all students irrespective of their background or level of preparedness, with no suppositions made in the examples, vocabulary, or presentation. College and high school students of all kinds are relaxed

The first ebook to offer an in-depth exploration of the topic of problem-based learning with contributions from international experts. The Wiley Handbook of Problem-Based Learning (PDF) is the first e of its kind to present a collection of original essays that integrate the research and practice of problem-based learning in one

Comprehensive, thorough, and easy to read, Neukrug and Fawcett‘s Essentials Of Testing And Assessment: A Practical Guide For Counselors, Social Workers, And Psychologists, Enhanced, 3rd Edition, (PDF), introduces graduate and undergraduate students to the concepts and applications of assessment and testing. Samples of real tests, case vignettes, and additional activities

Hoffman and Bateson’s Services Marketing: Concepts, Strategies, and Cases, 4th edition (PDF) examines the use of services marketing as a competitive tool from a uniquely broad perspective. The textbook explores services marketing not only as an essential focus for service firms but also as a source of competitive advantage for