Category: Textbooks

Nursing Research: Generating and Assessing Evidence for Nursing Practice, 10th Edition, (PDF) has been updated to include new methodological progress and, to the extent possible, essential examples used to show concepts will be from articles issued in 2013 to 2015. The organizational structure presented in the 9th edition will be

Qualitative Marketing Research, Understanding Consumer Behaviour (PDF) is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research in the broader context of marketing and managerial decisions, consumer psychology and contemporary knowledge about unconscious and automatic processes. Different types of qualitative marketing research

Derived from Ben Pierce’s popular and acclaimed Genetics: A Conceptual Approach, this streamlined textbook, titled “Genetic Essentials: Concepts and Conncections 3rd edition” covers basic molecular, transmission, and population genetics in just 18 chapters, helping college students uncover major concepts of genetics and make connections among those concepts as a way

An Overview of the Functioning of the Economy and the Breadth and Power and of Economics Critics tell us that Case/Fair/Oster is one of the all-time bestselling Principles of Economics texts because they trust it to be thorough, clear, and complete. Readers of Principles of Macroeconomics, 12th Edition, (PDF) come

Explore how statistical information impacts decisions in today’s business world as Anderson/Camm/Cochran/Fry/Sweeney/Williams/Ohlmann’s leading Statistics for Business and Economics, 14th Edition, (PDF) connects concepts in every chapter to real-world practice. This latest 14th edition provides sound statistical methodology, a proven problem-scenario approach, and meaningful applications that show the latest developments in