Category: Textbooks

The gold benchmark for today’s marketing management college student. Stay on the leading-edge with the gold standard textbook that shows the latest in marketing theory and practice. The world of marketing is changing daily –and in order for students to have a competitive edge, they need an ebook that reflects

This concise ebook for engineering and sciences students stresses modern statistical methodology and data analysis. Applied Statistics For Engineers And Scientists, 3rd Edition, (PDF) is perfect for one-term courses that include probability only to the extent that it is required for inference. The authors highlight the application of methods to

Bioethics: Principles, Issues, and Cases, 3rd Edition, (PDF) explores the philosophical, social, medical, and legal aspects of key bioethical issues. Opening with a detailed introduction to ethics, bioethics, and moral reasoning, it then encompasses influential moral theories and the criteria for evaluating them. Incorporating eighty-nine readings–twelve of them new to

Colander’s Macroeconomics 11th edition (Mobi/PDF) is specifically designed to help today’s college students succeed in the principles of economics course and grasp economic concepts they can apply in their daily lives. David Colander’s trademark colloquial approach focuses on modern economics institutions’ modeling and history. Dr. Colander applies and presents economic

The focus of Hilton/Platt’s Managerial Accounting, 12th edition, (PDF) is on teaching students to use accounting information to best handle an organization. Consistent with the practice Ron Hilton pioneered in the first edition, every chapter is written around a realistic business or focus company that guides the reader through the