Category: Textbooks

Showing why mathematics matters – In College Algebra with Modeling and Visualization 6th edition (PDF) Gary Rockswold doesn’t just mention real-world examples; he teaches mathematical concepts through those applications. For example, if we look at Facebook usage over time, what might that tell us about predictions and linear growth? In

Marketing Metrics, 4th Edition, (ePub/PDF) will help you correctly quantify the performance of all your marketing investments, improve marketing ROI, and grow profits. Four prominent experts help you apply today’s best practices for evaluating everything from brand equity to social media, email performance, and rich media interaction. This updated edition

Relevancy and currency are what engages today’s marketing students: Armstrong 6th’s Canadian Edition is now on a currency-driven, 2-year cycle; and, loaded with interactivity. This latest new content model, rich with interactive widgets and assessments also features the benefits of (COCO) Lesson Presentations; ensuring that PEC meets the needs of

Tepperman/Meredith’s Consumer Society, (PDF) offers the clearest, most comprehensive examination of consumerism and consumer behavior presently available. Taking an intersectional and interdisciplinary approach and drawing on insights from a broad range of fields, including sociology, market research, psychology, economics, history, and philosophy, the authors consider the roots, current state, and

This revised best-seller, Safety Instrumented Systems: Design, Analysis, and Justification, 2nd edition, (PDF) is perfect for instrumentation and control system engineers in the process industries who are responsible for designing, installing, and maintaining safety instrumented systems. Managers, engineers, technicians, and sales professionals employed by end users, engineering firms, systems integrators, and