Category: Textbooks

Grewal and Levy’s Marketing 6th edition shows today’s social, mobile and digital college student population how marketing adds value and how firms rely on value for establishing long lasting relationships with their customers. Underscoring that even the best services and products will go unsold if marketers cannot communicate their value,

Psychologists use a variety of research methods and tools to learn about mental processes and behaviors. The goal of this ebook, Research Methods In Psychology 10th edition (PDF) is to introduce college students to the “multimethod approach” to research in psychology, including survey, observational, and experimental methods. Psychology students learn

Applied Statistics in Business and Economics 5th edition (PDF) provides real meaning to the use of statistics in the real world by using real business situations and real data examples while appealing to the students to know the why rather than just the how. 4 distinct objectives have been met

Business Communication Essentials, 8th edition (PDF) prepares students with basic skills for a career in the modern, mobile workplace. With thorough coverage of writing, listening, and presentation strategies in a contemporary context, this textbook balances fundamental business English, communication approaches, and the recent technology in one accessible volume. Students launch

For introductory courses in Differential Equations. Differential Equations and Boundary Value Problems, 5th Edition, (PDF), is the popular text by these renowned authors that blends the traditional algebra problem-solving skills with the geometric visualization and conceptual development of a modern differential equations course that is vital to science and engineering