Category: Textbooks

The best-selling textbook Marketing Research 8th Global Edition (PDF) continues to provide readers with a “nuts and bolts” introduction to the field of marketing research. Intended for students with no prior background in marketing research, the textbook teaches the basic fundamental statistical models needed to analyze market data. This new

Discover an accessible outline to business statistics as Essentials Of Modern Business Statistics 7th Edition (PDF) balances a theoretical understanding of statistics with real-world applications of statistical methodology. The ebook incorporates Microsoft Excel 2016, providing gradual instructions and screen captures to assist readers to master the latest Excel tools. Tremendously

Advanced Financial Accounting, 11th Edition, (PDF)  is a comprehensive,  up-to-date, and highly illustrated presentation of the accounting and reporting principles and procedures used in a range of business entities. Every day, the business press carries accounts about the merger and acquisition mania, the complexities of modern business entities, accounting scandals

The science and practice of training and development is continually progressing. Managing Performance Through Training and Development 7th Canadian edition (PDF) reflects many of these signs of progress, like the increasing use of technology, training-on-demand, blended approaches to training delivery, and just-in-time learning, new paradigms of training evaluation, and techniques

Understanding Ethics and Responsibilities in a Globalizing World, (PDF) considers the ethics of responsibility in a large range of meanings, consequences, and effects. It reflects the perspectives and thinking of 24 authors from all continents. All chapters are original papers shown at the Fifth World ISBEE Congress, that took place