Category: Textbooks

To survive in today’s competitive and globalized business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Branding: Breakthroughs in

Extensively recognized as the definitive textbook in pediatric cardiology, Moss and Adams’ Heart Disease in Infants, Children, and Adolescents, 10th Edition, (ePub/PDF) offers the authoritative, state-of-the-art information you require when caring for young patients with heart disease. The editorial group, led by Dr. Robert Shaddy, from Children’s Hospital Los Angeles

For over 30 years, Colin Drury has been at the forefront of helping accounting students learn the key concepts and processes in management and cost accounting through his textbooks. Now Management and Cost Accounting 10th edition (PDF) has been the leading etextbook in the field for 3 decades and continues

Featuring the basic concepts of psychopathology in a way that is scientifically sound, widely accessible, and extremely empathetic, Fundamentals of Abnormal Psychology, 8th Edition, (PDF) discusses the scientific foundations, the clinical realities, and the human cost of psychological dysfunction. 978-1464176975 A newer edition is also available. Contact us NOTE: The

Statistical science as organized in formal academic departments is comparatively new. With a few exclusions, most Statistics and Biostatistics departments have been created within the past 60 years. Strength in Numbers: The Rising of Academic Statistics Departments in the U. S. (PDF) consists of a set of memoirs, one for every