Category: Textbooks

Understanding and appreciating the ethical dilemmas linked with business is an important dimension of marketing strategy. More and more, matters of corporate social responsibility are part of marketing’s domain. Ethics in Marketing, 2nd Edition, (PDF) includes 20 cases that deal with a range of ethical issues such as questionable selling

This full-color, introductory environmental science textbook Environmental Science, 14th edition (PDF) by Enger Eldon & Bradley Smith is known for being very conceptual, concise, and value-priced. The approach and reading level cover the basic concepts without overloading college students with too much detail. The authors reinforce the textbook’s central theme

Advance your career in Canadian healthcare with a mastery of nursing research via the ebook Polit & Beck’s Canadian Essentials of Nursing Research 4th edition (PDF). Thoroughly updated to reflect today’s changing Canadian nursing field, the 4th edition of Canadian Essentials of Nursing Research guides you to enhanced nursing practice

Principles of Risk Management and Insurance, 13th global edition, (PDF), provides an in-depth examination of major risk themes. Using rich and up-to-date content on the basic concepts of risk and insurance, and introductory and advanced topics in enterprise and traditional risk management, the textbook is relevant to a wide number of

Renowned for its very student-friendly writing style and fresh perspective, this fully updated, John McMurry’s ORGANIC CHEMISTRY WITH BIOLOGICAL APPLICATIONS 3rd edition (PDF) provides full coverage of the foundations of organic chemistry—enhanced by biological examples throughout the textbook. In addition, McMurry discusses the organic chemistry behind biological pathways. New illustrations,