Category: Textbooks

Public Relations: The Profession and the Practice, 4th edition, (PDF) has coverage of global markets, multiculturalism, new technologies, and the latest news about public relations in action make this dynamic textbook the cutting-edge choice for public relations courses. In a jargon-free and a personal style, this ebook explains and presents

Cecchetti & Schoenholtz’s Money, Banking, and Financial Markets 4th edition stays relevant and interesting through the textbook’s unique emphasis on the 5 Core Principles, the early introduction of risk, an integrated global perspective, and the integration of FRED data in the textbook and problem material. By focusing on the big

This classic reference has proven to be a benchmark in the developing field of cognitive neuroscience with each edition. The Cognitive Neurosciences 6th edition (PDF) continues to forge new paths in the study of the biological underpinnings of complex cognition—the relationship between the nervous system’s structural and physiological mechanisms and

Discover how today’s macroeconomic policy issues, decisions, and applications impact you every day with the practical, accessible presentation in Macroeconomics 6th edition. Written by acclaimed economists Lieberman and Hall, this straightforward contemporary textbook offers a presentation as current as the latest headlines. Fresh new cutting-edge examples throughout this latest edition

The healthcare industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. As such, healthcare administrators must be prepared to shift their strategies in order to meet the demands of this dynamic market. Essentials of Health Care Marketing, 4th Edition, (PDF)