Category: Textbooks

Qualitative Marketing Research, Understanding Consumer Behaviour (PDF) is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research in the broader context of marketing and managerial decisions, consumer psychology and contemporary knowledge about unconscious and automatic processes. Different types of qualitative marketing research

Theory and Practice of Group Counselling, 9th Edition, (PDF) gives students a detailed overview of the eleven group counseling theories. Along with illustrating how to put these theories into practice, this popular textbook guides college students in developing their own syntheses of numerous aspects of the theories. With Corey’s straightforward,

Nursing and Informatics for the 21st Century 2nd edition (PDF) is the follow-up to the highly successful, award-winning 1st edition. Initially published in 2006, the first edition was a critical resource in chronicling the huge historical shift in nursing linked to the explosion of EHR national strategies and health policies

In an age of big data and data analytics, how can managers make decisions based on almost indefinite information, not to mention hiring and retaining individuals with the needed data analytics skills? Essentials of Business Research Methods, 4th Edition, (PDF) explains research methods and analytical techniques for people who aren’t

With an author team equally at home in the classroom, in the lab, or on the bestseller list, Introducing Psychology, 3rd Edition, (PDF) is a textbook written to keep students turning the pages. It provides expert coverage of psychology’s scientific foundations, but talks with students in a style that’s anything