Principles of Marketing, 7th edition (PDF) keeps pace with a rapidly changing field, focusing on the ways brands capture and create value. Practical content and linkage are at the heart of this seventh edition. Real international and local examples bring ideas to life and new feature ‘linking the concepts’ helps
The field of oral microbiology has seen basic conceptual changes in recent years. Microbial communities are now seen as the basic etiological agent in oral diseases through their interface with host inflammatory responses. The study of structured microbial communities has improved our understanding of the roles of each member in
This ebook, Basics of Abdominal, Gynaecological, Obstetrics and Small Parts Ultrasound (PDF) offers an essential guide for obstetricians, postgraduates, and gynecologists (including teaching faculty), helping them develop workflows for the very early detection and assessment of high-risk pregnancies & pregnancy with IUGR using color Doppler applications and transfontenellar cranial sonography
Red Blood Cell Membranes, Structure, Function, Clinical Implications, (PDF) is dedicated to the red blood cell membrane, its function and structure, and abnormalities in disease states. It provides a well-documented and well-illustrated comprehensive picture of clinical manifestations of red blood cell disorders. NOTE: The product only includes the ebook, Red
An Analytical Framework for Understanding Financial Markets Mishkin’s The Economics of Money, Banking and Financial Markets, 11th edition, (PDF) brings a fresh perspective to today’s major questions surrounding financial policy. Inclined by his term as Governor of the Federal Reserve, Frederic Mishkin provides college students a different viewpoint and informed