Category: Textbooks

To survive in today’s competitive and globalized business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Branding: Breakthroughs in

The ebook Biological Anthropology of the Human Skeleton 3rd edition (PDF) is an indispensable resource on advanced methods of analysis of human skeletal and dental remains in archaeological and forensic contexts. Biological Anthropology of the Human Skeleton 3e has become a key reference for human osteologists, bioarchaeologists, and paleopathologists throughout

Integrating innovative treatment of macroeconomic concepts with the clearest presentation of long-run growth theory, Jones provides college students an available and truly modern introduction to the field. With new primers, important updates on the outcome of the great recession, and over 90 updated charts and tables, Macroeconomics, 4th Edition, (PDF)

This ebook is the first attempt to describe the conditions which saw a focus develop on business ethics particularly in the 1960s and 70s, and how the wider field developed to include related notions such as corporate governance, ethical leadership, corporate social responsibility, sustainable business, and responsible management education. The

This updated Serway and Vuille’s College Physics 11th edition (PDF) eTextBook (of the series MindTap Course List) helps college students improve their problem-solving skills, master physical concepts, and enrich their understanding of the universe around them. Serway & Vuille provides a consistent problem-solving strategy and an unparalleled array of worked