Category: Textbooks

Expert and best-selling author Robert Donnelly’s Business Statistics 2nd edition (PDF)eliminates the intimidation factor from learning statistics for business. The 2nd Edition maintains Donnelly’s successful straightforward, conversational approach that explains each and every concept and why it is important directly to business students. Through an abundance of comments that clarify

Economics brought to life through real-world application – College students learn best when they see concepts applied to examples from their daily lives, so Economics Today: The Macro View 19th edition (PDF) by Roger Miller addresses cutting-edge, real issues while facilitating individual learning. The etextbook shows students and readers how

From memes to resumes, fairy tales to researched arguments, in an outstanding full-color visual design, The Bedford Book of Genres, 2nd Edition, (PDF)  invites students to undo how genres work in order to experiment with their own compositions. After capturing the imagination of students and instructors in its successful first

Market Assessment with OR Applications, (PDF) presents an understanding of the concept of marketing and its part in business and public organization including the requirement for scientific marketing analysis. It includes a number of mathematical models applied for better decision making, promotional decisions in the presence of competition, and sales

Qualitative Research in Criminology, (PDF) explores the significant role qualitative research plays in expanding and refining our understandings of crime and justice. It includes seventeen original essays that discuss the relationship between theory and methodology. The result is a theoretically engaged volume that studies the approaches of qualitative scholars in