Category: Textbooks

Consumer Psychology, (PDF) approaches consumer psychology from a unique perspective – it covers the entire lifespan, from birth to old age. Youth and childhood are not discussed as special, different, and remote areas from the rest of consumer research but are incorporated into our development as humans. Consumption is observed

Biomedical informatics is important for the whole domain of healthcare, from clinical informatics and health informatics to the broader field of public health informatics. This ebook provides the 80 full papers selected from the 130 submitted for review and afterward presented at the 16th International Conference on Informatics, Management, and

Taylor’s Power Law: Order and Pattern in Nature (PDF) is a broad synthesis of this ubiquitous property of natural and man-made phenomena. This stimulating and approachable work surveys the non-biological and biological empirical data describes the statistical uses of Taylor’s power law (TPL) and its relationship to statistical distributions, exposes

With its 1st edition, Principles of Life provided a textbook well aligned with the recommendations proposed in BIO 2010: Transforming Undergraduate Education for Future Research Biologists and Vision and Change in Undergraduate Biology Education. Now Principles of Life 2nd edition (PDF) returns in a thoroughly updated new edition that exemplifies

The Wiley Blackwell Companion to Sociology, 2nd Edition, (PDF) is an authoritative survey of the key topics, current and upcoming trends, and contemporary issues in the study of institutions and human social relationships. A collection of contributions from internationally-recognized scholars and experts explore the theoretical and methodological foundations of sociology,