Category: Textbooks

Belch/Belch’s Advertising and Promotion: An Integrated Marketing Communications Perspective 11th edition (PDF) draws from the authors’ extensive research in advertising, communications, marketing, consumer behavior, sales promotion, and other fields to give college students a basis for understanding the marketing communications process, how it influences consumer decision making, and how to

Essentials of Sociology: A Down-to-Earth Approach 12e (PDF) highlights the sociology of everyday life and its relevance to all students’ lives. With personal reflection, wit, and illuminating examples, best-selling author James Henslin stimulates college students’ sociological imaginations so they can better perceive how the pieces of different society fit together.

Introduce your students to the important new features that the latest version of Microsoft Office has to offer with the focused approach found in Cable/Freund/Monk/Starks/Sebok/Vermaat’s MICROSOFT Office 365 & OFFICE 2019 INTRODUCTORY (PDF). Part of the acclaimed Shelly Cashman Series, this edition continues the series’ strong history of innovation with

Communication: Principles for a Lifetime 6th edition (PDF) was designed to address the biggest challenge when teaching Introduction to Communication: how to present the variety of fundamental theory and skills without overwhelming learners. By organizing the textbook around five key principles of communication, authors Steven Beebe, Susan Beebe, and Diana

Proofs play a key role in advanced mathematics and theoretical computer science, yet many learners struggle the first time they take a course in which shreds of evidence play a significant role. This bestselling textbook’s 3rd edition helps students transition from solving problems to proving theorems by teaching them the