Category: Textbooks

Brain and Behavior: A Cognitive Neuroscience Perspective (PDF) addresses the main aims of cognitive neuroscience, seeking to explore the brain not only by its components but also by their functions. It emphasizes the principles, discoveries, and remaining question marks of modern cognitive neuroscience. Brain and Behavior covers an extensive swath

By tracing the traditional progression of rhetoric from the Greek Sophists to contemporary theorists, The History and Theory of Rhetoric 6th edition (PDF)  illustrates how persuasive public discourse performs essential social functions and shapes our daily lifes. College students gain a conceptual framework for practising and evaluating persuasive writing and

A problem-based approach that employs real-world issues and examples from actual markets Perloff and Brander’s Managerial Economics and Strategy, 3rd Edition, (PDF) uses modern theories, business examples, and real data to show how economic principles impact business decisions. Coverage of contract theory, game theory, behavioral economics, and pricing tools, together with

A practice-oriented learning system that breaks the traditional textbook mold To assist college students focus on the most vital concepts–and efficiently practice application of those concepts–Parkin/Bade’s Foundations of Microeconomics, 7th edition (PDF) is structured around a Checklist/Checkpoint system. The outcome is a patient, confidence-building program that enables students to use

Beth Morling’s Research Methods in Psychology (PDF) is a textbook explaining the methodological research process in the field of psychology. This market-leading textbook emphasizes future consumers of psychological research, uses real-world examples drawn from popular media, and develops students’ critical-thinking skills as they become systematic interrogators of information in their