Category: Textbooks

Pioneers in the field, Cateora, Graham and Gilly continue to set the standard in this International Marketing 17th edition with their well-rounded perspective of international markets that encompass geography, history, language, and religion as well as economics, which helps college students see the cultural and environmental uniqueness of any region

Consumer out-of-court redress in the European Union is experiencing an important transformation; certainly, the current changes are the most important that has happened in the history of the EU. This is due to the latest implementation of the Alternative Dispute Resolution (ADR) Directive 2013/11/EU and the Online Dispute Resolution (ODR)

Business Communication: Polishing Your Professional Presence 3rd edition (PDF) helps college students achieve the highest level of professionalism when conducting business. With a clear communication model that helps students professionally analyze and react to any sort of business situation, this textbook stresses the importance of etiquette in successful entrepreneurial practices.

This classroom-tested best-selling textbook Introduction to Probability (PDF) is an introduction to probability theory, with the right balance between probabilistic intuition, mathematical precision, and concrete applications. Introduction to Probability covers the material precisely while avoiding excessive technical details that may distract the students. After introducing the basic vocabulary of randomness,

Raven’s Biology, 12th Edition, (PDF) puts a focus on evolution and scientific inquiry has made this a prominent textbook for college students majoring in biology. This focus on the organizing power of evolution is combined with an incorporation of the importance of cellular molecular biology and genomics to provide our