Category: Textbooks

Customer Relationship Management, 4th Edition, (PDF) continues to be the go-to CRM guide explaining with unmatched clarity what CRM is, its uses, advantages, and implementation. Maklan and Buttle take a managerial perspective to track the part of CRM throughout the customer journey phases of acquisition, retention, and development. Theoretically sound

The only anatomy atlas illustrated by physicians, Netters Atlas of Human Anatomy, 7th edition, (PDF) brings you world-renowned, exquisitely clear views of the human body with a clinical perspective. In addition to the famous work of Dr. Frank Netter, you will also find nearly 100 paintings by Dr. Carlos A.

Drugs, Addiction, and the Brain (PDF) explores the cellular, molecular, and neurocircuitry systems in the brain that are responsible for drug addiction. Common neurobiological elements are emphasized that offer novel insights into how the brain facilitates the acute rewarding effects of drugs of abuse and how it alters during the

Enhancements in technology have changed how we learn and live. Working with learning resources across devices, whether tablets, smartphones, or laptop computers, empowers college students to drive their own learning by putting increasingly intelligent technology into their hands. Whether the goal is to become a businessperson, an accountant, or simply

This student-friendly, highly visual textbook Community and Public Health Nursing: Promoting the Public’s Health 9th edition (PDF) expands nursing students’ viewpoints from the client-nurse relationship to a population focus. Acknowledging that population-focused tools and interventions are needed in acute care, as infection rates continue to rise and nurse-sensitive outcome indictors