Category: Textbooks

Principles of Marketing, 7th edition (PDF) keeps pace with a rapidly changing field, focusing on the ways brands capture and create value. Practical content and linkage are at the heart of this seventh edition. Real international and local examples bring ideas to life and new feature ‘linking the concepts’ helps

Lagrangian Mechanics: An Advanced Analytical Approach (PDF) explains the subtleties of analytical mechanics and its applications in rigid body mechanics. The expert authors demonstrate the primordial role of parameterization, which conditions the equations and thus the information obtained; the essential notions of virtual kinematics, such as the virtual derivative and

Discover the latest research and theory on bullying with this international reference from leading voices in the field The two-volume The Wiley Blackwell Handbook of Bullying: A Comprehensive and International Review of Research and Intervention (PDF) provides a comprehensive exploration of a wide range of research on bullying, broadly defined. School

New Perspectives on XML, Comprehensive 3rd edition (PDF) has been updated to teach essentially the most current XML standards, this ebook makes use of real-world case studies and a practical, step-by-step method to teach XML. Features Provides cross-browser solutions to programming with the W3C document object model. Includes ten tutorials

Managing Universities (PDF) asks how modern universities are managed and organized, and questions whether 30 years of university reforms have led to stronger managerial structures and leadership control. Moreover, it asks whether current organizational and decision-making structures can be described by public reform policies. The ebook offers an empirically grounded,