Research Design and Methods: A Process Approach 10th edition (PDF) takes college students through the research process, from developing and getting a research idea, to conducting and designing a study, through reporting and analyzing data. Information on the research process is presented in an engaging and lively way, highlighting the
Make research relevant by a storytelling strategy. Social Psychology 9th edition (PDF) introduces the key concepts of the field by way of an acclaimed storytelling method that makes research relevant to college students. Drawing upon their extensive expertise as researchers and teachers, Elliot Aronson, Tim Wilson, Robin Akert, and new
For over three decades, Understanding Human Communication, 13th Edition, (PDF) has been the successful text for the Human Communication course. Solidly grounded in scholarship, it offers students with the insights and skills to do well in today’s changing world. This new thirteenth edition features updated coverage of culture, social media,
Psychology: Perspectives and Connections, 4th edition (PDF) is designed to move college students beyond what may seem obvious to them and have them reevaluate the thoughts and beliefs they bring to the course. Feist and Rosenberg’s accessible approach to science helps college students challenge their assumptions, understand research, and recognize
Soft computing is used where a complicated problem is not adequately specified for the use of conventional computer and math techniques. Soft computing has several real-world applications in commercial, domestic, and industrial situations. Soft Computing: Techniques in Engineering Sciences, (PDF) elaborates on the most recent applications in various fields of