Category: Textbooks

At the end of the twentieth century, the international business worked in an environment driven by the triad of economic power formed by Japan, the USA, and the European Community. Multinational corporate strategies had to be devised within the context of intense global competition between these three economic blocs. Global

Justin Wolfers and Betsey Stevenson introduce a new synthesis of economic principles for a new generation of college students. Their emphasis on useful economics employs compelling explanations and real-life examples to assist economics students to develop economic intuition and implement it in everyday decisions. Stevenson/Wolfers’s Principles of Microeconomics (PDF) offers

Wade/Tavris’ Invitation to Psychology, 6th Edition, (PDF) shows college students why critical and scientific thinking is so important in the decisions they make. In lively, clear, warm prose, this revised edition continues the title’s integration of culture, gender, and ethnicity. By the end, psychology students will learn how to infer

Brief, affordably priced, and thorough, The Ethical Life: Fundamental Readings in Ethics and Moral Problems 4th edition (PDF), is ideal for courses in introductory ethics and contemporary moral problems. Featuring 42 readings divided into four parts — The Good Life, Metaethics, Normative Ethics, and Moral Problems — it introduces college

A primary objective in the first course in mechanics is to help develop a college student’s ability first to analyze problems in a logical and simple manner and then to apply basic principles to their solutions. A very strong conceptual understanding of these basic mechanics principles is essential for successfully