Category: Textbooks

To survive in today’s competitive and globalized business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Branding: Breakthroughs in

Translated into 12 different languages and used in 89 countries, this market-leading text successfully combines an academically robust account of the major theories and models of leadership with an accessible style and practical examples that help students apply what they learn. Peter G. Northouse uses a consistent format for each

For AC/DC Circuits courses requiring a complete, classroom-tested textbook with a focus on troubleshooting and the practical application of AC/DC principles and concepts. Principles of Electric Circuits: Conventional Current Version, 9th Edition, (PDF) presents an exceptionally clear introduction to DC/AC circuits supported by superior exercises, illustrations and examples and a

Statistical science as organized in formal academic departments is comparatively new. With a few exclusions, most Statistics and Biostatistics departments have been created within the past 60 years. Strength in Numbers: The Rising of Academic Statistics Departments in the U. S. (PDF) consists of a set of memoirs, one for every

Develop and begin to apply financial principles – People often struggle to see how financial concepts relate to their prospective careers and personal lives. Financial Management: Principles and Applications 13th edition (PDF) gives readers a big picture perspective of finance and how it is important in their professional and even personal