Category: Textbooks

This is a brand new ebook on the marketing strategy that emphasizes the pursuit of solutions to four major marketing problems: All customers differ 2. All customers change 3. All competitors react 4. All resources are restricted Planned around these four First Principles of Marketing, this important new textbook provides

This ebook, Life Cycle Assessment of Energy Systems: Closing the Ethical Loophole of Social Sustainability (PDF) discusses sustainability and energy, the two of the most important and often most misunderstood subjects in our world today. As these 2 subjects have grown in importance over the last few decades, interest in

A Speaker’s Guidebook, Text and Reference, 7th edition: A Speaker’s Guidebook 7th edition (PDF) is the best resource for public speaking on the job, in the classroom, and in the community. Praised for connecting with college students who use it (and keep it!) year after year, this tabbed, comb-bound textbook

Principles of Marketing, 7th edition (PDF) keeps pace with a rapidly changing field, focusing on the ways brands capture and create value. Practical content and linkage are at the heart of this seventh edition. Real international and local examples bring ideas to life and new feature ‘linking the concepts’ helps

Larson’s Estatistica Aplicada (PDF) – Este livro apresenta os temas essenciais da estatística, como probabilidade, intervalos de confiança e testes de hipóteses. Esta 6a edição foi totalmente revista e atualizada, principalmente os tópicos sobre coleta de dados, medidas de variação, medidas de posição e, em especial, o uso e a