Category: Textbooks

Qualitative Marketing Research, Understanding Consumer Behaviour (PDF) is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research in the broader context of marketing and managerial decisions, consumer psychology and contemporary knowledge about unconscious and automatic processes. Different types of qualitative marketing research

Respiratory Care Cardiopulmonary Anatomy and Physiology (ePub/PDF) is a comprehensive, highly illustrated textbook with a strong focus on cardiovascular and pulmonary physiology, acid/base balance, and blood gas interpretation. This ebook will expertly guide students through cardiopulmonary anatomy and physiology and serves as a constant reference throughout schooling and professional life.

Show college students that our world is profoundly mathematical. Robert Blitzer continues to inspire math students with his engaging approach to mathematics, making this beloved series the number one in the market year after year. Dr. Blitzer draws on his unique background in behavioral science and mathematics to present a wide

The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, In Essentials of Marketing Management 2nd edition (PDF), the expert authors Lancaster and Massingham’s

Patricia Amateis and Martin Silberberg’s best-selling Chemistry: The Molecular Nature of Matter and Change 9th edition (PDF) is regarded as an unrivaled masterpiece in the field of general chemistry. The updated 9th Edition’s change focused on the textbook’s continuous streamlining. We were able to leverage data from thousands of chemistry