Category: Textbooks

Hoffman and Bateson’s Services Marketing: Concepts, Strategies, and Cases, 4th edition (PDF) examines the use of services marketing as a competitive tool from a uniquely broad perspective. The textbook explores services marketing not only as an essential focus for service firms but also as a source of competitive advantage for

From debt, climate change, and refugee crises to energy security, terrorism, and environmental disasters, the events that lead nightly newscasts and guide public policy demand an international perspective. In the 20th century, the world sought solutions through formal institutions of international governance such as the World Bank, the United Nations,

With its acclaimed author team, cutting-edge content, emphasis on medical relevance, and coverage based on key experiments, Molecular Cell Biology 8th edition (PDF) has justly earned an impeccable reputation as an exciting and authoritative etextbook. Avoiding an encyclopedic approach, the ebook grounds its coverage in the experiments that define our

Known as the bible of biomedical engineering, The Biomedical Engineering Handbook, 4h Edition, sets the standard against which all other references of this nature are measured. As such, it has served as a major resource for both skilled professionals and novices to biomedical engineering. Biomedical Engineering Fundamentals, the 1st volume

The ebook, Nuclear Medicine and Molecular Imaging: The Requisites, 5th Edition, (PDF) thoroughly includes the rapidly-changing field of nuclear medicine and molecular imaging. Perfect for residency, clinical rotations, and board review, this concise and authoritative volume by Drs. Janis O’Malley and Harvey Ziessman covers the factual, conceptual, and interpretive information