In the global research community, English has become the key language of scholarly publishing in many fields. Simultaneously, online machine translation systems have become gradually easy to use and access. Is this a researcher’s match made in heaven, or the road to publication perdition? In Machine Translation and Global Research,
Since its publication Human Behavior in the Social Environment: A Social Systems Approach 6th edition (PDF), several generations of students have successfully used this classic textbook, which takes a social systems approach to human behavior. This systems approach is still widely accepted in the human services disciplines, including education, social
Market Assessment with OR Applications, (PDF) presents an understanding of the concept of marketing and its part in business and public organization including the requirement for scientific marketing analysis. It includes a number of mathematical models applied for better decision making, promotional decisions in the presence of competition, and sales
A modern approach to macroeconomics – Williamson’s Macroeconomics 5th edition (PDF) uses a thoroughly modern approach by showing college students how to build macro economic models from micro economic principles. This approach helps to make the textbook consistent with the way macroeconomic research is conducted today. NOTE: This is the
Advanced Engineering Thermodynamics, 4th edition, (PDF) is the definitive guide to this complex topic, from one of the world’s leading experts in the field. Professor Adrian Bejan provides authoritative guidance on the first and second laws of thermodynamics, with a practical focus on applications within engineering fields. Expanding on the basic