Category: Textbooks

Essentials of Marketing: A Marketing Strategy Planning Approach 15th edition (PDF) is all about marketing and marketing strategy planning. At its core marketing strategy planning is about finding out how to do a superior job of satisfying customers. This author squad takes that point of view seriously and considers in

Bruce Goldstein’s COGNITIVE PSYCHOLOGY: CONNECTING MIND, RESEARCH, AND EVERYDAY EXPERIENCE, 4th edition (PDF), connects the study of cognition to your everyday life. A wealth of concrete examples and illustrations help you understand the theories of a cognition-driving home both the scientific importance of the theories and their relevance to your

Our species is misnamed. Though sapiens define human beings as “wise” what humans do particularly well is to prospect the future. We are Homo Prospectus. In this ebook, Martin E. P. Seligman, Peter Railton, Roy F. Baumeister, and Chandra Sripada argue it is anticipating and analysing future possibilities for the

Microbial Ecology of the Oceans, 3rd Edition, (PDF) includes new topics, as well as different approaches to subjects, dealt with in prior editions. The ebook starts out with a general introduction to the changes in the field, as well as looking at the predictions for the coming years. Chapters cover

Learn the skills and concepts you need to provide excellent nursing care! Fundamentals of Nursing, 10th Edition (PDF) by the expert team of Potter/Perry/Stockert/Hall prepares you to succeed as a nurse by providing a solid foundation in clinical reasoning, critical thinking, evidence-based practice, nursing theory, and patient-centered care in all